Content strategy
& creation
Audience-led content strategy and multi-channel content campaigns that drive results, grounded in 15 years of commercial marketing and editorial experience.
Editorial quality with commercial purpose.
There are two big influences on my approach to content. The first is my formal journalism training, which taught me how to find the story, write clearly and put the reader first. Then, 15 years of commercial marketing experience means I never lose sight of what the content is actually there to do.
That path has shaped my understanding of what good content is. Good content gives your audience something genuinely useful, sometimes before they even know they're looking for it. Good content is published and promoted in the places they can find it, builds trust in your brand, and moves people closer to choosing your business over all others. And that's the sort of content I'll work with you to create.
Content marketing services.
Content strategy
I create multi-channel content strategies tied to your business goals with a clear go-to-market plan to reach and engage your target audiences, including new and existing customers. We'll also agree straightforward targets and reporting so you know what your content is delivering and what to do next. Take the strategy and run with it yourself, or leave the execution to me too.
Content creation
If you already have a strategy in place, or a clear idea of what you need your content to achieve, I can create the content that fits your brief. I focus on end-to-end campaigns - original research reports, downloadable resources, lead generation assets and multi-channel campaigns - rather than one-off articles or blog posts. Everything is built on SEO best practice, written to a clear editorial standard and in your brand's voice, whether that's long-form thought leadership, website copy, or shorter-form content across email, social and PR.
Content strategy & creation
Some clients want a content strategy they can take and run with themselves. Others want someone to handle the creation and delivery too. Either works - it's up to you. If you want to start with a strategy and see how you get on, that's a perfectly good place to begin. If you decide later that you want me to implement it as well, I'm already up to speed and good to go.
Based by Camusdarach Beach, West Highland Coast
years of marketing & senior leadership experience
One dedicated partner for strategy & delivery under one roof
Sectors from tech to tourism, applied nationally & locally
NCTJ trained - strategic storytelling at the core
Ready to stop worrying about your marketing?
Let's figure out where I can help.
Based by Camusdarach Beach, working with businesses across the Highlands and the UK.
Get in touch.Let's talk about your marketing gap
Drop me a message and I'll get back to you as soon as I can.
Location
Scottish Highlands, UK
"Working with Sarah has been very easy. She quickly grasped the nature of our business."
— Matt Artley, AJT Managed IT Services